Mixital Background

Mixital is a BBC commissioned site, a digital social space where users can play, create and share; a sandbox for digital creativity. Using Mixital's collection of creative tools users can design, submit and share their creations, gain feedback, iterate on other people's work and engage socially around their creations.

Mission

Our mission is to inspire young people to take their first steps from being passive digital consumers, to become active digital creators - building their confidence, and inspiring them to continue their learning journeys. We aim to start them on a path to learn the digital skills they will need in the future.

Audience

The target audience are mainstream 13 to 18 year olds, not specifically early adopters or coders. These are users who expect the freedom to interact socially and engage with brands in fun and innovative ways.

An Open Platform

Although originally commissioned by the BBC, Mixital is an increasingly open platform which looks to form partnerships with organisations which share our aim of training and preparing young people for a digital future.

We're looking to integrate creative applications and tools, or re-brand existing tools using third party or BBC assets to broaden the offering and help take young people on the journey from passive consumer to digital creator.

Get Involved

There are a number of ways to work with Mixital, whether you have a creative tool, a youth content brand - or you're a creative young person with skills and enthusiasm to inspire others and have your voice heard.

  1. Content Partner: I'm looking to engage a digitally savvy youth audience with my brand.
  2. Digital Tool Partner: I want to introduce my digital creativity tool to the next generation of digital creators.

Get In Touch

If you'd like to get involved, please get in touch - we'd love to hear from you. You can get in touch by emailing us at BBCCreate@bbc.co.uk

Content Partner FAQs

What sorts of brands are suitable for Mixital?

Brands that appeal to an audience demographic of technically inquisitive and creative 13 to 18 year olds.

What are the benefits of making my brand assets available?

You’ll reach a youth audience (13-18) during their formative years, helping generate brand awareness and loyalty.

Mixital also gives existing fans a creative way of engaging with the brand, promoting active, two-way conversations with enthusiasts.
You’ll be part of a bigger project, powered by the BBC and partners, all benefitting from each other's audiences

How are my brand assets added to Mixital?

Mixital features a number of digital tools – a storyteller, a game maker and a music video creation tool – which can be reskinned using your brand’s assets.

What IP issues do I need to consider?

Mixital is available to a worldwide audience. Therefore, your brands must be licenced worldwide.


Digital Tool Partner FAQs

What sorts of tools are suitable for Mixital?

Any digital tool that encourages users to be creative with digital would be considered suitable for Mixital. Tools that broaden the existing offer, or offer different levels of complexity within the same genre are particularly attractive.

What are the benefits of making my digital creativity tool available?

You’ll reach a youth audience (13-18) during their formative years, helping them find the right tools to bring their ideas to life.

You’ll be part of a bigger project, powered by the BBC and partners, all benefitting from each other's audiences.

BBC assets, such as sounds, videos and graphics, may be made available to use in the version of your tool on this site

How do I integrate my tool with Mixital?

Mixital currently accepts HTML5 embedded tools, but we're working on ways to work with downloads, apps and other types of integrations. Specific documentation is available by emailing: bbccreate@bbc.co.uk

What support does the BBC offer?

Editorially, the BBC will take an active role as content producers to deliver a lively community site and look to promote the tool and creations via marketing and social channels. It also supplies hosting and moderation to ensure the safety of young adults within the community.


Kickoff Partners

Although originally commissioned by the BBC, Mixital aims to become an increasingly open platform which looks to form partnerships with tools and organisations which share the aim of skilling up and preparing youth for a digital future.

We're looking to integrate creative applications and tools and making available BBC assets - or re-brand existing tools using 3rd party content to broaden the offering and help take young people on the journey from passive consumer to digital creator.

We want to inspire digital creativity in young people. And by inspiring them today, we will help them learn the skills they will need tomorrow.

Douglas Smith, Mixital Product Manager